Facebook Ads and Instagram Ads
If you lose opportunities to make your business visible, you and your work might go unnoticed Make your business visible to be noticed
Social networks have occupied a space in the lives of the population never seen before. In our hands or within reach of our eyes, we have daily opportunities to do business, research, and relate to friends, partners, customers, acquaintances, or famous through social networks. As a result, being present professionally and efficiently on social networks has become no longer an option but a necessity for companies that aim for outstanding achievements and recognition.
In this context, Facebook Ads or Instagram Ads are ideal tools to put your company in the sights of the right users, in the right place, suggesting your posts, your page, and offers to the exact audience you are looking for. In addition, one of the great benefits of advertising on Facebook Ads or Instagram Ads is the possibility of targeting its offers. As it is a social network where users feed a large number of personal data, the tool allows advertisers to hit the target and gain recognition and loyalty from their audience.
To add even more, the world’s most popular photo-sharing social network has recently become yet another opportunity for businesses to connect brands and customers. With more than 400 million active users every month, the app that has become popular can no longer go unnoticed in your company regarding digital media strategy!
Far Beyond Media exposure
Campaign Planning Strategy
We will develop strategy campaigns targeting the right audience to achieve the greatest possible result.
Creation and structuring of your business Campaigns and Ads
We will create fully customized content according to the objectives of your business. Account – Campaign Structure – Ad Groups – Ads and Content for your business
Tagging and tracking results
Implement conversion tracking and remarketing tags through Google Tag Manager supported by your website programmer.
Weekly Monitoring and Optimization
We monitor the results according to the most important indicators of our customers and carry out weekly updates to optimize the amount invested and maximize the result achieved
Quality Support
Our team is ready to serve you and answer all your questions about your campaigns.
Investment Management
We measure the result of each campaign and distribute the budget to those that will generate more results, according to the goals of each client, always taking advantage of every penny invested.
Weekly and Monthly Reports
We send weekly and monthly reports with the essential information for your business so you can follow the results and evolution of the campaigns.
Monthly Meetings
We hold monthly meetings according to each client’s preference to analyze results and plan new strategic campaigns for the following period.
Custom Campaigns
We create campaigns with the best strategies with the latest Facebook and Instagram updates.
Commom Questions
Some factors must be considered to set a budget for investing in Facebook Ads and Instragram Ads. The essential elements are the region to be advertised, product segment, competition size, keywords used, and customer objective.
We recommend an expert analysis to suggest an amount that your company should invest.
Some points can happen in this case. Read below:
- Browsing history of who is searching: this happens because “Google doesn’t know who the advertiser is,” and as there have already been many searches for the same thing and probably few clicks, Google shows other options to “satisfy the user’s demand”;
- Advertisers are rotated: advertisements appear with a time interval between one and the other, so they may not appear when searched;
- Keyword searched: often, the keywords used for the search are very broad and are not in the campaign, thus causing the ad not to appear. It is important that you speak with your account manager to see which keywords are added to campaigns.
Facebook Ads is a complete platform for many strategies that can be used to achieve your business goals. With our training and experience with the Facebook and Instagram ads platform, the maturation time of a campaign takes around 3 to 4 months for the results to be satisfactory.
It doesn’t mean you cannot have results within the first few days of your first campaign. Your business can have good results during the maturation period.
- Conversion: with the tag installed correctly, the account manager will be able to measure which keywords, ads, cities, times, and more obtained the most conversions (sales or contacts) through Facebook Ads and Instagram Ads campaigns, thus being able to optimize more effectively to increase the performance for subsequent campaigns.
- Remarketing: with the tag installed correctly, the account manager will be able to know the profile of the users who have accessed your business website. After that, the platform will target and show ads only to these users during a specific period, giving a new opportunity for the user to become a potential customer, increasing the performance of existing campaigns in the Facebook and Instagram Ads account.
CTR is the result of the clicks divided by impressions, giving us a sense of the percentage of people who see the ad and end up clicking on it.
A great CTR increases the quality index of the campaign, and the higher this quality is, the platform will understand that you are also concerned about the end customer’s satisfaction. Therefore, it will help your ads appear more often and in better positions for a lower price. That is due to the auction, and we can increase the visits to your site without increasing the investment.
