Some factors must be considered to set a budget for investing in Google Ads. The essential elements are the region to be advertised, product segment, competition size, keywords used, and customer objective.

We recommend an expert analysis to suggest an amount that your company should invest.

Some points can happen in this case. Read below:

• Browsing history of who is searching: this happens because “Google doesn’t know who the advertiser is,” and as there have already been many searches for the same thing and probably few clicks, Google shows other options to “satisfy the user’s demand”;

• Advertisers are rotated: advertisements appear with a time interval between one and the other, so they may not appear when searched;

• Keyword searched: often, the keywords used for the search are very broad and are not in the campaign, thus causing the ad not to appear. It is important that you speak with your account manager to see which keywords are added to campaigns.

t is not always the best strategy for your account to be in the first position. The first positions may have a very high initial cost, and the return may not be as good as we imagine, but this can vary depending on some factors. For these reasons, we always opt for profitable strategies for our clients, where optimization, types of campaigns, and quality keywords will make all the difference in the final result.

A good position has the auction’s main factor, but it alone does not reach the best positions. We list some items that may be responsible for better positions:

• Investment: a good investment to initially be able to offer a higher CPC will help to achieve great positions;

• CTR: a good CTR will help you to reach good positions paying less;

• Quality Index: the higher the indexes, the easier it is to get into good positions with the lowest cost; Optimization: having active monitoring, with all the necessary optimizations, will make your history very good;

• History: regularity of credits and good optimization will help you to create a good history, making Google understand that you want to offer the best to the end customer;

• Website: he is also one of the influencers. The better optimized, the more objective and with all the information, it will make the user experience good, it will improve the quality score of your campaign;

Continually improve your website and campaigns. They will bring you a good return.

Google Ads is a complete platform for many strategies that can be used to achieve your business goals. With our Google training and experience with the Google ads platform, the maturation time of a campaign takes around 3 to 4 months for the results to be satisfactory.

It doesn’t mean you cannot have results within the first days of your campaing. Your business can have good results during the maturation period.

• Conversion: with the tag installed correctly, the account manager will be able to measure which keywords, ads, cities, times, and more obtained the most conversions (sales or contacts) through Google Adwords campaigns, thus being able to optimize more effectively to increase the performance for subsequent campaigns.

• Remarketing: with the tag installed correctly, the account manager will be able to know the profile of the users who have accessed your business website. After that, the platform will target and show ads only to these users during a specific period, giving a new opportunity for the user to become a potential customer, increasing the performance of existing campaigns in the Google Ads account.

• CTR is the result of the clicks divided by impressions, giving us a sense of the percentage of people who see the ad and end up clicking on it.

  A great CTR increases the quality index of the campaign, and the higher this quality is, Google will understand that you are also concerned about the end customer’s satisfaction. Therefore, it will help your ads appear more often and in better positions for a lower price. That is due to the auction, and we can increase the visits to your site without increasing the investment.

It’s a score from 1 to 10, generated by Google’s system, to evaluate three important factors of your campaign:

• Expected click-through rate;

• Ad relevance;

• Landing page experience;

Ads that have a high-quality score may perform better, reaching better positions at a lower cost.

Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level.